Built on Saint-Laurent. Built by Experience.
For over 43 years, Yousuf has worked on Saint-Laurent Boulevard — La Main.
Not chasing trends. Not guessing. Learning the trade the way it’s actually learned: by working the floor.
In the 1980s, he worked for other retailers on the boulevard, absorbing how stock really moves, how customers actually buy, and how trust is earned one interaction at a time. When he opened his own store, he didn’t start with a concept — he started with experience.
That experience is still how the store is run today.
What You’ll Find Here
Some of what’s in the shop is authentic military surplus.
Some is army-inspired workwear that holds up on real jobs.
Some items are simple, inexpensive tools and gadgets people ask for — and keep buying.
The mix isn’t accidental.
Everything here is stocked because someone needed it, asked for it, or came back for it. When something doesn’t serve people anymore, it doesn’t stay.
Service That Isn’t Scripted
Yousuf is known for being available.
If a customer says they can only arrive after hours, he stays.
If someone needs something specific, he listens — and often knows exactly where to find it.
After decades on La Main, he’s built relationships with suppliers and other long-standing retailers across Montreal. That network means he can often source what people are looking for faster than expected — not because of algorithms, but because of trust built over time.
A Store That Listens
The store continues to evolve the same way it always has:
by paying attention.
Customers share what works, what doesn’t, and what they’re trying to solve. Those conversations shape what comes in next. That’s why the shop serves a wide range of people — workers, DIYers, collectors, and everyday walk-ins — without pretending everything is for everyone.
Still Here. Still on La Main.
Saint-Laurent has changed.
The way business is done here has changed too.
What hasn’t changed is the value of showing up, knowing your stock, and treating people properly.
That’s how this store started.
That’s why it’s still here.